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The Beneplan Rebrand

Beneplan rebrand

At Beneplan, we’ve always felt that we’ve built a better mousetrap when it comes to Canadian group insurance. In 2017, we decided it was time for our brand to reflect the beauty of our product.

We partnered with the artists at Deck Agency, the designers behind some of Toronto’s most loved brands: her majesty’s pleasure, Chase Hospitality Group, The Honest Company, and more. It helped that Deck is one of our member-owners, so they understood our product first-hand.

We’re so proud with the results. Have a look at the Beneplan case study over at Deck Agency, and tell Jonathan we say hello!