Chatbots: The next innovation in group benefits

You may or may not have heard of a ‘chatbot‘, but it will most definitely be a topic of discussion at future group benefits conferences in Canada in 2017.

A chatbot is a rising trend, at the intersection of the hottest topics right now in tech: artificial intelligence, messenger apps, the mobile wave, and of course…teens. It can be likened to an artificial concierge, like a Siri or Alexa, but embedded within the messenger application.

kik

For example, you might open up the Kik bot store, add the Sephora chatbot, and ask it about beauty tips or to find you the best eyeliner. The Sephora chatbot script returns to you the answers, customized to you, and delivered in a human-like fashion…as if you are chatting with a human. Except that you’re chatting with a ‘robot’.

(Throughout researching this post, I stumbled across a ‘chatbot girlfriend’ and shed a single tear for humanity).

It is estimated that teens spend 80% of the time on mobile devices on chat applications, such as Facebook Messenger, Kik, Whatsapp, iMessage, and beyond. Most marketers know that many mobile trends start with teens, then the 20s, and then the mainstream usually follows. sephora chat bot kik

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